Taking a Closer Look At Your Retail Environment

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Gyford standoff hardware photo mountingWhen your business is creating objects and a retail environment that people look at, the finishing touches on your project make the difference. A design that is visually attractive and articulates an artistic flair enables organizations to connect with consumers and improves the overall customer experience.

Stylish mounting hardware is subtle, yet greatly improves the atmosphere of a space. With organizations competing for brand loyalty now more than ever, having style in the presentation of retail or commercial spaces makes the difference in connecting with customers on an emotional level. Popular trends in signage and display hardware include the use of StandOffs, rod and wire systems.

Gyford standoff LED engraved acrylicSimply put, atmospherics are the elements of a retail space that compel consumers to spend time and money in a store. These elements also influence consumers to make return visits. In an issue of International Journal of Retail & Distribution Management, Noad and Rogers (2008) stated “The purpose of effective manipulation of all elements of retail atmospherics is to generate positive consumer behavior toward the store and this behavior can be linked to increased levels of browsing and increased levels of consumer spend in store.”

According to Turley and Milliman (2000) out of 17 atmospheric traits of a store, the physical atmospherics are five major elements that affect the consumer. These elements are:

  1. Exterior
  2. Interior
  3. Layout
  4. Point of Purchase
  5. Human Variables

High stakes
have now entered the game for department stores. Large organizations like Target have captured the majority of the market in the past 10 years, while the old giants slumbered and waited for hard times to pass. The bastions of the mall shopping experience must adapt to the wants and needs of the modern consumer to have a complete shopping experience if they want to survive and take back the market share they earned in the past.

Gyford standoffs wire system in retail environmentDisplaying merchandise and signage with stylish and precision designed hardware is a great way to put the finishing touches on an interior design. These details can go a long way at improving retail environments and addressing the physical elements of retail atmospherics.

References:

  • IBIS World. (2015). IBISWorld Business Environment Profiles Consumer Spending. Retrieved from http://clients1.ibisworld.com.contentproxy.phoenix.edu/
    reports/us/bed/default.aspx?entid=363
  • Noad, J., & Rogers, B. (2008). The importance of retail atmospherics in B2B retailing: The case of BOC. International Journal of Retail & Distribution Management, 36(12), 1002-1014. doi:http://dx.doi.org/10.1108/09590550810919405
  • Turley, L. and Milliman, R. (2000), “Atmospheric Effects on Shopping Behaviour: A review of experimental evidence”, Journal of Business Research, Vol. 49, pp. 193-211.
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